It's a dirty word in today's business world.
People prefer focusing on things like their 'vision' or 'why,' or how their business is 'disrupting the organizational ecology with innovative cloud IOT AI self-driving food delivery trucks.'
The reason sales is a dirty word is it conjures up an image of the sleazy car salesman.
No, this isn't the beginning of an article talking about the positive psychology of why 'sales' is excellent.
This article will go into 'how to optimize your video for conversions.'
But before we do that, let me tell you why optimizing conversions matters…