The primary purpose of the videos we create here at PSV is for use on our client's websites.
You can and should use video throughout your site to perform a range of functions all centered around communicating the message more effectively.
The first one is to direct viewers around your website correctly as you probably noticed on the video displayed on our home page, you can direct viewers to the most popular pages and why they would want to go to those pages.
Next, the video can be a replacement or supplement to the content on each page. For instance, on your about us page, you may tell the origin story of your company, this can be much more engagingly communicated with a video that illustrates the message.
This not only works for the overall branding story but also to explain certain products and services listed on your website, you can have explanations of those services that complement the information on the page by illustrating the features and benefits.
Then you have the testimonial and case study videos that can be both live testimonials that you have your customers shoot for you or animated case studies of your most common customer stories that viewers can relate to and decide whether they too would like to experience the same benefits.
These are just the most common examples, but you can extrapolate out your use of video, one powerful example is to have a personalized live video delivering a thank you note or instructions to someone who has made a purchase or filled out a form.
There are endless possibilities when it comes to video in your website content!