So you don’t want to be that pushy salesman, and I get that.
But consider this point:
1. If you truly believe in your product and you genuinely believe the person you’re reaching out to will benefit from that product, then you must make them aware of it at least.
You should have made sure your product is the best in the market or be striving to do so. Otherwise, you shouldn’t be in business, and won't be for long.
So everything else we go through here is assuming that moral obligation is being adhered to.
If it is, you have to make the person you think needs it.. aware of it.
Here is a non-exhaustive list of ways to do so:
1. Cold Email
2. Direct Mail
3. In Person Sales
4. Social Outreach
Outbound channels are any channel where you are going out and finding the audience that needs your product or service but don’t have it yet, and may not even be aware it exists.
Let’s use an example of a copywriter who has just struck out on her own, Sally we’ll call her.
Leaving the comfortable position of a steady job to build something she can call her own.
She tries the paid ad channels and sinks the right amount of her savings into it before reaching a ‘hard stop.’
Realizing that although she got sales from her ads, they weren’t profitable because it cost so much to get a single purchase.
She then tries her hand at SEO and Social Media Marketing, trying the inbound organic route.
It’s enjoyable creating content and trying to build an audience, but once Sally realizes it would take her months or years to build up enough on her social accounts and search traffic volume to get real results she feels distraught.
Wondering how she could survive long enough to get results...
Then, while reminiscing about the agency she worked at, a light bulb!
They had an entire department devoted to reaching out to potential clients.
Sally even remembered how it brought them the highest ROI of any channel (Silly that she hadn’t thought of this earlier).
So she got to work building her first outbound campaigns…
Using her knowledge gathered from years of B2B experience she was able to create a system of outreach that was super targeted to ensure she got the right leads in her funnel and minimized annoying people.
She built a team to handle most of the grunt work using virtual assistants so she could focus on bringing her flood of clients results.
After a year of this, she had enough time to invest in inbound channels and enough money to invest in paid ads.
Her little agency grew and grew from that point forward.